Research- Conventions and Codes

The commercial that our group decided to do is for the promotion of Gatorade. In most Gatorade commercials, you have athletes training or doing sports. The Gatorade usually refreshes the athlete and is implied to influence his/her good performance after a long and extraneous workout. The Gatorade bottle is usually full and can be multiple different colors depending on what they're trying to sell. The bottle is normally wet from condensation to add to the feeling of refreshment to the product. Gatorade also sells energy bars and chewables, which provides a variety of products for athletes to choose from.
Usually, a Gatorade commercial has bright lighting if it's outside or dim lighting if it's in a gym to highlight the athlete and the product. It's either in a gymnasium or outside on a field. There is usually a crowd in the background making noise to add to the environment of the scene. The athlete takes a break from his exercise to consume the product and then comes back into his exercise renewed and refreshed or consumes Gatorade after a won competition to provide a reasoning for a great performance.
Overall, the main message of any Gatorade commercial is to ensure that the audience is aware that Gatorade can essentially better any athletic accomplishment.

Conventions of Gatorade commercials:

• Athletes 
• Workout materials
• Track
• Gym
• Bright lighting 
• Dim lighting