Planning Blog for Gatorade Commercial

Today in Media Studies we made a blog pertaining to the planning of our commercial which is due next week. We need to note down all of the props and costumes that we’re going to use as well as the location and timing of our commercial. It will be a Gatorade commercial and we work with each other to create a commercial that not only has that classic Gatorade touch but a hint of our own creativity.

PROPS
For props, athletes will each have different items in their surroundings that contribute to their training/exercise. General props that could be used in any situation would include towels used to wipe off sweat, a watch to time speed, a bag that would be assumed to contain sports equipment, and any actual equipment that would be needed to clearly demonstrate the message. After brainstorming for how our Gatorade commercial should be set up, my group has decided that there would be different elements that would accentuate the concept that Gatorade improves athletic performance and refreshes those who consume it. Gatorade is a company that produces multiple products and we’d like to promote three of them to highlight variety. Furthermore, the essential props needed for the commercial would be the three different Gatorade products being the sports drink, chewables, and an energy bar that each athlete would eat after their exercise.

COSTUMES
As for costumes, the three athletes presented would be wearing fitness clothing that allows them to be comfortable as they train. The clothing is meant to be conventional to show that anyone is able to exercise without feeling pressurized into fitting into any “stereotypes” where clothes need to fit specific measurements, or shoes need to have a brand, or that without talent, one cannot succeed. The diverse clothing is meant to stimulate that message and produce a feeling of inclusion that would be remembered when one thinks of Gatorade. Additionally, vibrant colors may be used to contrast the athlete from the environment and ensure that he/she stands out.

SCHEDULE

• 10/11/2019- We created the planning blog pertaining to everything that we need to have in the commercial, such as props and costumes as well as timing and places in which we are going to shoot the film.
• 10/15/2019- We are going to create the storyboard for our commercial, finish it that day and get it approved as well. From there, we want to move on and potentially start recording. 
• 10/22/2019- We are going to start recording on this day. We are going to make our way to the track and begin shooting our scenes with our actors, props, and costumes.
• 10/24/2019- We are going to edit our video and make our blog explaining our editing process and what each member did to contribute to that process. 

LOCATION LIST

This commercial is to be filmed during 9:20am to 10:50am where sunlight is normally plentiful and strong, which would allow for better clarity. All athletes would be exercising on the track. One would be running, another would be throwing a football, and another would be doing doing a push up. The person who is running will be doing so on the actual track. The person throwing a football will be doing so in the center of the football field. The person doing the push ups will be doing so on the track near the shed. 

BACK-UP PLAN
In the case where the weather of the day that the commercial is being filmed is stormy, the scenes would most likely be filmed on concrete under metal roofs where rain is not a conflict. However, if weather permits and there is light rain, the athletes can proceed to train on the track. Many times, when commercials are filmed under tough circumstances, such as rain, it motivates the audience and shows them that one can persist even the strongest of forces.